Why Podcasts Are A Win-Win

When did you last listen to a podcast? The likelihood is you’ve given your ears a treat fairly recently as Ofcom have reported that nearly 6,000,000 people in the UK tune in every week.  With a plethora of easy to access information podcasts certainly liven up the daily commute.

In the same report Ofcom stated that the number of listeners has almost doubled in 5 years, the age group which has witnessed the steepest growth is 15-24 and half of the listeners are under the age of 35.

Is a podcast still classed as content?

Absolutely, yes.  Content does not have to be the written word, it can be a podcast, a YouTube clip, a live video or an infograph for example.  I concentrate on the written word. Mainly because I love to write and it’s what I’m good at.  But importantly it’s text that Google sends out its army of spiders or crawlers to look for to satisfy people’s search requests.  Google can understand some images and videos, but not as well as the written text. When using videos or images I always recommend annotating them with alt text. 

Why I listen to podcasts

In a nutshell I have to keep up to date with how today’s audiences want to be communicated to, what they want to hear and know what Google is looking out for.

  • Podcasts are long-form content

  • They give personal accounts which inspire me

  • I retain three times as much information than if I’ve read it – it’s passive learning at its best

  • I can listen to them in my down-time – driving, doing the school run, shopping or taking in some fresh air at the local park

  • I can learn a new skill – the possibilities are endless.

My recent interview

When I worked in the corporate world I had the privilege of working with Jeff Weigh.  Jeff is blessed with an effervescent personality, he has a gift for raising spirits and boosting morale.  It was a sad day when he left the corporation but I’m now proud to have him as a friend.

Jeff is a coach, keynote speaker a wellbeing & lifestyle consultant and has founded many organisations.  Through his company Ignite Performance he runs the ‘Perfect Imbalance’ podcast which addresses work-life balance and what this means to individuals.  He has interviewed celebrities, experts and novices from all walks of life. Check out his Ignite Performance website, I promise there will be a podcast that you’ll personally connect with.

Going over my ‘why’

At the beginning of the year Jeff asked if he could interview me to find out more about what makes me tick, how I perceive work-life balance and what it means to me.  My ‘plan of attack’ before the interview was to do very little preparation.  I only glanced over the list of suggested questions he sent me in advance. I wanted the interview to flow naturally and for my answers to be honest and from the heart.

The podcast kicks-off with the question about my work-life balance.  For those who know me or have read my personal blogs know that I have Crohn’s disease, a chronic invisible disease which can disrupt my day with no notice.  As there’s no cure I have to manage the disease and understand my triggers, rest when I need to and generally be aware of my health at all times.  Managing my health, working 9-5 and looking after a child simply didn’t work for me so I made a decision to become a self-employed copywriter.  I have a clear idea of what my work-life balance should look like.

The interview remained on the path of health and I found myself going over details and emotions from the past which dictate who I am today.  Has Crohn’s made me a better person? I’d have to say yes, I’m less judgmental, I’m resilient and it’s made me determined to succeed. 

We discussed the why I wanted to go freelance, we talked about the purpose I gave myself and we explored how I went about making that transition from corporate to freelance.

Going over my story makes for great listening as I’m sure there are many like me who are considering making a change in their life and my tales will resonate with them and hopefully start a spark within them.  But for me, it reminded me of my worth. So much so I’m changing my offerings to include more workshops and 1-2-1 analysis of website content – I’ve a lot of knowledge and skills to share to help others achieve their goals.  My reason for starting Redwood Copy was to support the growth of businesses so now is a great time for me to take that to the next level.

I’d love for you to listen to my podcast titled ‘Putting Your Health First’.

Embrace everything!

If you don’t already listen to podcasts, make a start.  If you think you have a great idea for a podcast series broadcast it.  And if you get invited to take part in a podcast always say yes, you never know where it will take you.

Happy listening.