When Tweets Go Bad

This isn’t a blog to frighten you away from social media. It’s to get you thinking about content and who to trust when outsourcing your social media content. 

And it’s not a blog just about Twitter, it’s about all social media platforms.  The alternative titles of ‘When posts go t*ts up’ or ‘When your Instagram, Facebook and Twitter posts aren’t quite right’ didn’t quite roll of the tongue.  Plus, I saw the image of Trump’s wig first and worked around that, anyhow I digress.

Brand reputation

As a business owner you’ll know how hard you have worked to build your reputation, it’s no mean feat.  It doesn’t happen overnight, it takes a good while to gain trust from your customers and to become the go-to expert in your field.

So, how do you feel about outsourcing your posts? Answers on a postcard please (showing my age – I should say drop a comment below). 

The 80/20 rule

You are your greatest ambassador, you are the face of your company, you are your brand. Aim to post around 80% of your posts that aren’t directly to do with your offerings.  When you’re not selling this is your opportunity to showcase your brand values.  Give your followers some facts, top tips, information and some fun. Allow your customers to get to know you.

The remaining 20% can be about your services or products.

Social media is just that, it’s social and if we’re all honest, we don’t really like to be sold something when we’re scrolling on our phones during the ad break of Strictly. But when your potential customers are in this relaxed mode they’re likely to remember what they’ve seen and somewhere in the back of their minds they’ll have filed the information given to them.

And remember social media is just like being invited to a party where everyone is invited. When you walk into that party you don’t suddenly start spouting off what you do and start selling your products – and if you did, you can expect to be ushered off the property quick sharpish.

You’d get to know others in the room, you’d tell them about yourself. And once, they get to like you they will be more receptive to hear what you have to offer them. 

Why outsource to a copywriter?

Good question.  If you can do it all yourself, then I recommend you do.  But if you are unsure of how to put together a content plan, then just a sitting down with a Social Media Marketer every quarter will be invaluable. 

I’d love to find out about you and discover lots of stuff your customers would like to see.  Again, it’s important to post content that they want to see, not necessarily what you want them to see and be consistent about it.  If in doubt, a cute picture of a kitten always works well! Anything that stops that thumb from scrolling on by.

The 20% work related posts – now that can be tricky if you don’t want to sound to salesy or too in your face.  Again, this is where a Social Media Marketer will help.  We’ll write about your products or services in a way that resonates with your target audience, in a way that identifies how you can help them and what the benefits are.

Enough of business, let’s get stuck in to why you really came here.

How to upset your target audience.  It’s no surprise that this post only lasted a few hours.


Note to anyone outsourcing: check the little details, you know, like the price!


Read it back to yourself. Hmmm, not helpful guys!


It’s easy not to offend. Chevrolet really need to take a closer look at what is getting posted on their behalf.


Best to keep your views to yourself. Who knows if this was a mistake or a marketer on their last day of work going out in style.  Either way, the PUSA no longer pops in for his cheeseburger … shame.


And remember this one?  Maybe he was too upset that McDonald’s weren’t backing him that tears got in the way and blocked his view of his keyboard.  Sean Spicer, press secretary, jumped to his defence and said he knew the meaning of covfefe.  Ok, so what is it then ….?


Top tip – don’t reveal your passwords. Here’s Sean Spicer again not quite getting it right.


Make sure you don’t post content intended for your personal account on your business account.  But in this case, followers of NPR wanted to hear more about Ramona and less about world news.  Oh, and by the way – I think the edited note meant to say intended not indented! Tip: proof-read.


I hope that this has given you food for thought as well as made you smile.  If you need a hand with any of your content, from posts to press releases and everything in between, please give me a call.