To Blog Or Not To Blog

To blog or not to blog, that is the question

The main reasons people give as to why they do not blog include ‘it takes up too much time’, ‘I don’t know what to write about’ , ‘no-one will read it anyway’ and ‘quite frankly it’s a bit of a faff having to constantly update my website’.

I agree, if you have this frame of mind then they can be a chore gladly ignored.

Change Your Thinking

But what if you were to find out the benefits of blogging?

Keywords & Google Search Rankings

I suggest spending an hour typing into your search engine keywords and phrases connected to the type of business you are in. For example, if I wanted to check out my competition I would search for ‘copywriter’, ‘social media marketer’, ‘copywriter in Cheshire’, ‘social media marketer in Cheshire’ and so on.

Research what pages come up. Let’s face it we’re never going to compete with large corporations with deep pockets who appear first. But smaller, local, independent businesses are often favoured above the megacorps so aim to be listed just after them.

Always make sure that your optimum keywords and phrases are ‘subtly’ placed within the content of the blog. This is great SEO (search engine optimisation) practice. TIP: never overuse them as Google will disqualify the page.

Blogs act as extra pages within your website and increase the amount of times these words and phrases appear. Hence, it really helps increase your Google search ranking.

If you want to research further you can find the keywords and phrases that haven’t yet been saturated – these are the ones to home in on. I’ll write more on this technique another time, but for now I just want to urge you to start blogging.

Google search favours websites that are lively, so keep it moving.

Brand Storytelling

I love this style of blogging; it’s so honest and transparent. Your customers get to know you better; this forms a bond and trust. It’s true that people sell people.

We all have stories. Why did you chose the charities you support, what made you want to run your own business, what does a day in your life look like, is there an office pet?

TLDR (Too Long Didn’t Read)

The most off-putting blogs are those that are simply far too long. We live in a world where we are bombarded with information; a quick 2 minute read will be appreciated.

Social Media

It would be fanciful to believe that your customers will check on your website to see if there are any new additions to it. You have to invite them to read your blogs and the simplest, cheapest way to do this is using social media.

Post on your platforms with a link to your blog to drive traffic to your website. Ignite the content using ‘Imagine if …’, ‘My 5 tips for …’ type invites - you get the idea. Do this on different days and times, changing the social media post every time.

Marketing Strategy

It’s extremely difficult to write a blog without a marketing strategy, or as I call it a comfort blanket. Ideally, you should have content written a couple of months prior to its launch, complementing your other marketing activities.

Keep analysing what is working for you, what is not working for you. Tweak your strategy as you go along – no one gets it right first time.

Get Blogging

I really hope this has sparked your creativity and you’re raring to get those fingers tapping on your keyboard. You can’t go wrong if you bear these bullet points in mind when writing your content:

  • Be you, be genuine

  • Keep content simple

  • Know your audience

  • Make it interesting, fun and informative

  • Add curiosity

  • Inspire your readers

  • Have a purpose

  • Use strong headlines

  • Find relevant eye catching images to break up the text

    Keep moving forward and your potential customers will soon know you are out there. If you need more help with content and where to start, please get in touch.

    — Amanda