There are multiple ways to engage with your staff effectively, but ultimately communication rules. How are you getting the messages across? Is the message being read – or simply left unloved and unopened in someone’s Deleted Items box?Read More
You may be thinking what an odd topic for a copywriter to write about. How is this promoting any type of service they can provide? And you’d be right to think that. This probably isn’t the perfect topic for A copywriter to blog about, but it is the perfect blog topic for THIS copywriter.Read More
Not just any hashtag … you’re a CommsHero hashtag *camera to film custard seductively oozing out of a Krispycreme donut.
I can’t remember the exact date I discovered the CommsHero hashtag, but I do remember that it changed my mindset, it helped me pursue my mission.Read More
If you’re like me, you thrive on studying how the brain works. Psychology and the way we structure and write content to influence decisions is incredibly powerful.Read More
Customers and potential customers who follow, like, comment, read your blogs, download your ebooks are people just like you and me. Treat them no differently than you would someone showing interest in what you do at a dinner party.Read More
I’m all for getting rid of official titles – especially the ones where the owner thinks it gives them status or power over others. Guess what? Titles don’t do this.
I love Director of First Impressions - perfect for the ultimate receptionist.Read More
Helping businesses at brand development stage is always going to be one of my favourite roles as a copywriter as this is when I get to be the most creative.Read More
My podcast interview remained on the path of health and I found myself going over details and emotions from the past which dictate who I am today. Has Crohn’s made me a better person?Read More
The alternative titles of ‘When posts go t*ts up’ or ‘When your Instagram, Facebook and Twitter posts aren’t quite right’ didn’t quite roll of the tongue.Read More
I don't worry too much about the flexibility of my marketing plan. Why should I, after all I have a solid foundation. Let me share with you some steps on how to achieve that foundation.Read More
‘It takes up too much time’, ‘I don’t know what to write about’ , ‘no-one will read it anyway’ and ‘quite frankly it’s a bit of a faff having to constantly update my website’.
I agree, if you have this frame of mind then they can be a chore gladly ignored.Read More
Yes, I know the written word wasn’t invented until around 3200 BC and back then it was just a rustic form of pictogram.Read More
I can only liken it to a contestant on MasterChef waiting for John Torode and Gregg Wallace to comment on the food they have so lovingly put together. That toe curling pause before the verdict is given is a killer!Read More
Social Media isn’t going anywhere, in fact it’s only going to get bigger. Love it or loathe it, if you are a business you have to join the party and throw yourself in completely.Read More