No, You're The Hero
Writing Tips & The Psychology Behind Them
Not just any hashtag … you’re a CommsHero hashtag *camera to film custard seductively oozing out of a Krispycreme donut.
I can’t remember the exact date I discovered the CommsHero hashtag, but I do remember that it changed my mindset, it helped me pursue my mission.
Let's Talk Content Marketing
If you’re like me, you thrive on studying how the brain works. Psychology and the way we structure and write content to influence decisions is incredibly powerful.
What’s A Copywriter? Shall We Get Rid Of Titles Once And For All?
Customers and potential customers who follow, like, comment, read your blogs, download your ebooks are people just like you and me. Treat them no differently than you would someone showing interest in what you do at a dinner party.
Working With Startups Is An Absolute Joy
I’m all for getting rid of official titles – especially the ones where the owner thinks it gives them status or power over others. Guess what? Titles don’t do this.
I love Director of First Impressions - perfect for the ultimate receptionist.
Why Podcasts Are A Win-Win
Helping businesses at brand development stage is always going to be one of my favourite roles as a copywriter as this is when I get to be the most creative.
When Tweets Go Bad
My podcast interview remained on the path of health and I found myself going over details and emotions from the past which dictate who I am today. Has Crohn’s made me a better person?
The alternative titles of ‘When posts go t*ts up’ or ‘When your Instagram, Facebook and Twitter posts aren’t quite right’ didn’t quite roll of the tongue.
To Blog Or Not To Blog
I don't worry too much about the flexibility of my marketing plan. Why should I, after all I have a solid foundation. Let me share with you some steps on how to achieve that foundation.
Dinosaurs Didn't Blog
‘It takes up too much time’, ‘I don’t know what to write about’ , ‘no-one will read it anyway’ and ‘quite frankly it’s a bit of a faff having to constantly update my website’.
I agree, if you have this frame of mind then they can be a chore gladly ignored.
Confessions Of A Startup
Yes, I know the written word wasn’t invented until around 3200 BC and back then it was just a rustic form of pictogram.
I can only liken it to a contestant on MasterChef waiting for John Torode and Gregg Wallace to comment on the food they have so lovingly put together. That toe curling pause before the verdict is given is a killer!
Social Media isn’t going anywhere, in fact it’s only going to get bigger. Love it or loathe it, if you are a business you have to join the party and throw yourself in completely.